Please use this identifier to cite or link to this item: http://hdl.handle.net/10071/28628
Author(s): Palma, A. B.
Alturas, B.
Editor: Reis, J. L., Peter, M. K., Varela González, J. A. and Bogdanovic, Z.
Date: 2023
Title: Technology acceptance: Does the users accept the change of operating system of their smartphone?
Volume: 337
Book title/volume: Marketing and smart technologies. Smart innovation, systems and technologies
Pages: 245 - 260
Event title: Proceedings of ICMarkTech 2022
Reference: Palma, A. B., & Alturas, B. (2023). Technology acceptance: Does the users accept the change of operating system of their smartphone?. In J. L. Reis, M. K. Peter, J. A. Varela González, & Z. Bogdanović (Eds.), Marketing and smart technologies. Smart innovation, systems and technologies (vol. 337, pp. 245-260). Springer. https://doi.org/10.1007/978-981-19-9099-1_17
ISSN: 2190-3018
ISBN: 978-981-19-9099-1
DOI (Digital Object Identifier): 10.1007/978-981-19-9099-1_17
Keywords: Operating system
Smartphone
Technology acceptance
User satisfaction
Mobile communications
Abstract: The main objective of this study was to understand how the users accepts the change of their operating system. Objectives were defined, like clarifying each of the operating systems, understand the preference of consumers’ choice through a questionnaire and understand whether or not there is difficulty for users to change their operating system. Thus, a questionnaire was carried out to 204 participants aged between 16 and 72 years in the region of Lisbon. The main criteria were being over 12 years old and having a smartphone. Throughout the study, it was possible to understand that most people have a smartphone, that the satisfaction with the operating system they are currently using is quite high, that older consumers have more difficulty in changing operating system, and that product features are what most influences consumers to switch from an Android to an iOS or vice versa.
Peerreviewed: yes
Access type: Open Access
Appears in Collections:ISTAR-CRI - Comunicações a conferências internacionais

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