Utilize este identificador para referenciar este registo: http://hdl.handle.net/10071/28628
Autoria: Palma, A. B.
Alturas, B.
Editor: Reis, J. L., Peter, M. K., Varela González, J. A. and Bogdanovic, Z.
Data: 2023
Título próprio: Technology acceptance: Does the users accept the change of operating system of their smartphone?
Volume: 337
Título e volume do livro: Marketing and smart technologies. Smart innovation, systems and technologies
Paginação: 245 - 260
Título do evento: Proceedings of ICMarkTech 2022
Referência bibliográfica: Palma, A. B., & Alturas, B. (2023). Technology acceptance: Does the users accept the change of operating system of their smartphone?. In J. L. Reis, M. K. Peter, J. A. Varela González, & Z. Bogdanović (Eds.), Marketing and smart technologies. Smart innovation, systems and technologies (vol. 337, pp. 245-260). Springer. https://doi.org/10.1007/978-981-19-9099-1_17
ISSN: 2190-3018
ISBN: 978-981-19-9099-1
DOI (Digital Object Identifier): 10.1007/978-981-19-9099-1_17
Palavras-chave: Operating system
Smartphone
Technology acceptance
User satisfaction
Mobile communications
Resumo: The main objective of this study was to understand how the users accepts the change of their operating system. Objectives were defined, like clarifying each of the operating systems, understand the preference of consumers’ choice through a questionnaire and understand whether or not there is difficulty for users to change their operating system. Thus, a questionnaire was carried out to 204 participants aged between 16 and 72 years in the region of Lisbon. The main criteria were being over 12 years old and having a smartphone. Throughout the study, it was possible to understand that most people have a smartphone, that the satisfaction with the operating system they are currently using is quite high, that older consumers have more difficulty in changing operating system, and that product features are what most influences consumers to switch from an Android to an iOS or vice versa.
Arbitragem científica: yes
Acesso: Acesso Aberto
Aparece nas coleções:ISTAR-CRI - Comunicações a conferências internacionais

Ficheiros deste registo:
Ficheiro TamanhoFormato 
conferenceobject_95919.pdf553,89 kBAdobe PDFVer/Abrir


FacebookTwitterDeliciousLinkedInDiggGoogle BookmarksMySpaceOrkut
Formato BibTex mendeley Endnote Logotipo do DeGóis Logotipo do Orcid 

Todos os registos no repositório estão protegidos por leis de copyright, com todos os direitos reservados.