Please use this identifier to cite or link to this item: http://hdl.handle.net/10071/28364
Author(s): Guerreiro, J.
Loureiro, S. M. C.
Date: 2023
Title: I am attracted to my Cool Smart Assistant! Analyzing attachment-aversion in AI-human relationships
Journal title: Journal of Business Research
Volume: 161
Reference: Guerreiro, J., & Loureiro, S. M. C. (2023). I am attracted to my Cool Smart Assistant! Analyzing attachment-aversion in AI-human relationships. Journal of Business Research, 161, 113863. http://dx.doi.org/10.1016/j.jbusres.2023.113863
ISSN: 0148-2963
DOI (Digital Object Identifier): 10.1016/j.jbusres.2023.113863
Keywords: Intelligent voice assistants
Coolness
Attachment-aversion theory
Experience
Abstract: The conversation between humans and Artificial Intelligence (AI)-enabled intelligent voice assistants (IVA) can create bonds that go beyond a mere utilitarian purpose. The emotional cues in a Human-AI conversation can lead consumers to feel connected with the AI-agents and even consider such a relationship as cool. Although brand coolness is known to affect consumer behavior, little is known about how consumers perceive a close relationship with IVAs and what the drivers of their use or avoidance are. Therefore, the current paper adds to the literature by analyzing how AI-enabled voice assistant experience affects IVA coolness and customer-brand relationships using the attachment-aversion (A-A) theory. A total of 308 consumers showed that affective, behavioral, and intellectual experiences with the intelligent voice assistant affect IVA coolness. IVA coolness was also found to affect A-A relationships positively, influencing consumers’ motivational strength to adopt, maintain and enhance the relationship in the future.
Peerreviewed: yes
Access type: Open Access
Appears in Collections:BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica

Files in This Item:
File SizeFormat 
article_95407.pdf1,21 MBAdobe PDFView/Open


FacebookTwitterDeliciousLinkedInDiggGoogle BookmarksMySpaceOrkut
Formato BibTex mendeley Endnote Logotipo do DeGóis Logotipo do Orcid 

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.