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http://hdl.handle.net/10071/28364
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Campo DC | Valor | Idioma |
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dc.contributor.author | Guerreiro, J. | - |
dc.contributor.author | Loureiro, S. M. C. | - |
dc.date.accessioned | 2023-03-24T10:45:27Z | - |
dc.date.available | 2023-03-24T10:45:27Z | - |
dc.date.issued | 2023 | - |
dc.identifier.citation | Guerreiro, J., & Loureiro, S. M. C. (2023). I am attracted to my Cool Smart Assistant! Analyzing attachment-aversion in AI-human relationships. Journal of Business Research, 161, 113863. http://dx.doi.org/10.1016/j.jbusres.2023.113863 | - |
dc.identifier.issn | 0148-2963 | - |
dc.identifier.uri | http://hdl.handle.net/10071/28364 | - |
dc.description.abstract | The conversation between humans and Artificial Intelligence (AI)-enabled intelligent voice assistants (IVA) can create bonds that go beyond a mere utilitarian purpose. The emotional cues in a Human-AI conversation can lead consumers to feel connected with the AI-agents and even consider such a relationship as cool. Although brand coolness is known to affect consumer behavior, little is known about how consumers perceive a close relationship with IVAs and what the drivers of their use or avoidance are. Therefore, the current paper adds to the literature by analyzing how AI-enabled voice assistant experience affects IVA coolness and customer-brand relationships using the attachment-aversion (A-A) theory. A total of 308 consumers showed that affective, behavioral, and intellectual experiences with the intelligent voice assistant affect IVA coolness. IVA coolness was also found to affect A-A relationships positively, influencing consumers’ motivational strength to adopt, maintain and enhance the relationship in the future. | eng |
dc.language.iso | eng | - |
dc.publisher | Elsevier | - |
dc.relation | info:eu-repo/grantAgreement/FCT/6817 - DCRRNI ID/UIDB%2F00315%2F2020/PT | - |
dc.rights | openAccess | - |
dc.subject | Intelligent voice assistants | eng |
dc.subject | Coolness | eng |
dc.subject | Attachment-aversion theory | eng |
dc.subject | Experience | eng |
dc.title | I am attracted to my Cool Smart Assistant! Analyzing attachment-aversion in AI-human relationships | eng |
dc.type | article | - |
dc.peerreviewed | yes | - |
dc.volume | 161 | - |
dc.date.updated | 2023-03-24T10:44:25Z | - |
dc.description.version | info:eu-repo/semantics/publishedVersion | - |
dc.identifier.doi | 10.1016/j.jbusres.2023.113863 | - |
iscte.identifier.ciencia | https://ciencia.iscte-iul.pt/id/ci-pub-95407 | - |
iscte.journal | Journal of Business Research | - |
Aparece nas coleções: | BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica |
Ficheiros deste registo:
Ficheiro | Tamanho | Formato | |
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article_95407.pdf | 1,21 MB | Adobe PDF | Ver/Abrir |
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