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http://hdl.handle.net/10071/28240| Autoria: | Alturas, B. |
| Editor: | Isaías, P., and Karmakar, N. |
| Data: | 1-Jan-2003 |
| Título próprio: | Direct selling: From door to door to e-commerce |
| Título e volume do livro: | Proceedings of the IADIS WWW/Internet International Conference 2003 |
| Paginação: | 1153 - 1157 |
| Título do evento: | IADIS WWW/Internet International Conference 2003 |
| Referência bibliográfica: | Alturas, B. (2003). Direct selling: From door to door to e-commerce. In P. Isaías, & N. Karmakar (Eds.), Proceedings of the IADIS WWW/Internet International Conference 2003 (pp. 1153-1157). IADIS Press. http://hdl.handle.net/10071/28240 |
| ISBN: | 972-98947-1-X |
| Palavras-chave: | Direct selling Direct marketing E-commerce E-business Distribution channels |
| Resumo: | Direct selling is exhibiting substantial growth in sales revenues and number of salespeople involved. Also the acceptation of consumers is growing. During the last decade direct selling organizations (DSOs) are using the Internet more and more, either to communicate with the salespersons, either to promote the products and the business to the consumers. This research contributes to a better understanding DSOs’ use of the Internet, based on the interview of 11 managers of DSOs operating in Portugal. Results show that DSOs use the Internet as a support to their main business. We then discuss aspects of importance for further extensions. |
| Arbitragem científica: | yes |
| Acesso: | Acesso Aberto |
| Aparece nas coleções: | ISTAR-CRI - Comunicações a conferências internacionais |
Ficheiros deste registo:
| Ficheiro | Tamanho | Formato | |
|---|---|---|---|
| conferenceobject_28976.pdf | 37,43 kB | Adobe PDF | Ver/Abrir |
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