Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/25411| Author(s): | Loureiro, S Maximiano, M. Panchapakesan, P. |
| Editor: | Christos Sarmaniotis, Gillian Wright |
| Date: | 2017 |
| Title: | Exploring drivers to engage in fashion luxury consumption |
| Event title: | 5th International Conference on Contemporary Marketing Issues (ICCMI) (2017) |
| ISBN: | 978-960-287-156-0 |
| Keywords: | Desire Perceived-self Social values Involvement Consumer engagement Subjective-well-being Luxury consumption |
| Abstract: | The main purpose of the current study is to analyze how desire, perceived-self, social values and involvement are related to consumer engagement into the fashion luxury industry. A sample of 295 luxury fashion consumers participate in the study. Findings suggest that perceived-self is not one of the most significant driver to consumer engagement. Subjective well-being may also act as an outcome of consumer engagement. The article also provides managerial implications, limitations and further research. |
| Peerreviewed: | yes |
| Access type: | Open Access |
| Appears in Collections: | BRU-CRI - Comunicações a conferências internacionais |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| conferenceobject_40857.pdf | Versão Aceite | 483,76 kB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.