1. Repositório do Iscte – Instituto Universitário de Lisboa

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Results 1-10 of 125 (Search time: 0.084 seconds).
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Issue DateTitleAuthor(s)TypeAccess Type
23-Nov-2017The factors influencing electronic trust and purchase intentions in online booking websites: A study of the Portuguese consumerCosta, Mariana Falcão Correia Cabral daMaster ThesisOpen Access
3-Dec-2018The role of naming sponsors in summer music festivalsAndrade, Serenela Alves deMaster ThesisOpen Access
2-Dec-2019Lead generation and communication strategies for Targomo GMBHTognoli, AndreaMaster ThesisOpen Access
27-Nov-2019How multisensory experiences in virtual environments affect intention to return: The role of cognitive flexibility, sense of power and personality traitsVillar, Joana Andrade Dias PosserMaster ThesisOpen Access
17-Dec-2019CEO sociability: path towards brand equity and brand relationshipRondão, Pedro Miguel LopesMaster ThesisOpen Access
30-Nov-2017How can store atmosphere be applied in Sonasol brand?Pinto, Inês Ferreira LourençoMaster ThesisOpen Access
15-Feb-2021Perceptions of marketing professionals from the largest companies in Portugal regarding neuromarketingFalcão, Marta Mourão de Almeida CoutinhoMaster ThesisOpen Access
21-Oct-2019The influencing factors of past memories, age, gender, nostalgia proneness and consumer’s affective state on nostalgic-themed ads effectivenessPinote, Ana de NoronhaMaster ThesisOpen Access
3-Dec-2020Marketing experiencial e a sua influência no consumidor: o caso NespressoCarmo, Inês Santos doMaster ThesisOpen Access
19-Dec-2019Criação de um plano de marketing para empresas empreendedoras de crescimento rápido: Caso Science4youLeal, Patrícia Alexandra Leal de OliveiraMaster ThesisOpen Access

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