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Results 1-10 of 21 (Search time: 0.026 seconds).
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Issue Date
Title
Author(s)
Type
Access Type
19-Dec-2019
Plano de marketing: Sistematização de um plano de ação como proposta de valor no desenvolvimento da Inapa Packaging
Amorim, Cátia Sofia Ladeira
Master Thesis
Open Access
12-Dec-2018
Virtual reality and artificial intelligence applied to consumer experience: a scenario-based approach
Fino, Fábia Patrícia Fidalgo
Master Thesis
Open Access
Oct-2015
Consumer's behavior facing word-of-mouth and the impact on marketing point of view: exploratory analysis
Gabeur, Hortense
Master Thesis
Open Access
27-Nov-2018
Bandida do pomar: breaking the status quo through communication strategy
Marques, Inês Conde Rodrigues Coutinho
Master Thesis
Open Access
15-Nov-2017
Private label brands vs. national brands: the effect of taste on consumers´ emotions, perceived taste and willingness to buy
Omarji, Muhamad Sabbir Mussá
Master Thesis
Open Access
27-Nov-2017
Insights on the use and consequences of user-generated content in the context of portuguese luxury hotels
Caetano, Ana Rita Amaral
Master Thesis
Open Access
21-Sep-2017
The impact of online negative word-of-mouth on customers in the telecommunication industry
Costa, Mariana Pires do Rosário
Master Thesis
Open Access
27-Dec-2021
Analyzing customer brand based equity in a lifestyle entrepreneurship context
Abascal Gamarra, Guillermo
Master Thesis
Open Access
3-Dec-2018
The impact of attention on wines' purchase intention: the moderating role of awards and consumption situations
Monteiro, Patrícia Gaspar
Master Thesis
Open Access
10-Dec-2018
Experiencing AR in retail: The influence of moment marketing and avatars on consumer behaviour
Amorim, Inês Dias da Silva Pessoa de
Master Thesis
Open Access
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Author
1
Abascal Gamarra, Guillermo
1
Amorim, Cátia Sofia Ladeira
1
Amorim, Inês Dias da Silva Pessoa de
1
Botelho, Márcia Filipa Martins
1
Caetano, Ana Rita Amaral
1
Costa, Mariana Pires do Rosário
1
Fernandes, Cláudia Sofia Nunes
1
Ferreira, Rita Gouveia Macedo
1
Fino, Fábia Patrícia Fidalgo
1
Gabeur, Hortense
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Subject
21
M Business administration and bus...
4
Imagem de marca
3
Comportamento do consumidor
3
Comportamento do consumidor -- Co...
3
Estratégias de marketing
3
Facebook
3
Rede social
3
Satisfação do cliente
3
Trabalho de projeto
2
Consumer neuroscience
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Date issued
2
2020 - 2022
19
2010 - 2019
Document Type
21
masterThesis
Has File(s)
21
true