1. Repositório do Iscte – Instituto Universitário de Lisboa

Search


Current filters:




Start a new search
Add filters:

Use filters to refine the search results.

 | 
Results 1-10 of 16 (Search time: 0.03 seconds).
Item hits:
Issue DateTitleAuthor(s)TypeAccess Type
23-Nov-2017The factors influencing electronic trust and purchase intentions in online booking websites: A study of the Portuguese consumerCosta, Mariana Falcão Correia Cabral daMaster ThesisOpen Access
3-Dec-2018The role of naming sponsors in summer music festivalsAndrade, Serenela Alves deMaster ThesisOpen Access
30-Nov-2017Food marketing guerrilla version: pratical case: Tritico, an Italian bakeryCavalli, FedericoMaster ThesisOpen Access
26-Nov-2018Partners in wine: occasion influencers of portuguese millenials' wine purchase behaviourMendes, Sara Vaz de Barros NunesMaster ThesisOpen Access
30-Nov-2017Zara's case study: the strategy of the fast fashion pioneerCosta, Ana Mafalda Ricardo MorgadoMaster ThesisOpen Access
15-Dec-2017A análise da influência da publicidade com portadores de deficiência na compraHebler, Laura AndreeaMaster ThesisOpen Access
27-Nov-2017Contrast between youtubers and traditional celebrities: impact in brand awareness, purchase intention and brand loyaltyMenezes, Inês FurtadoMaster ThesisOpen Access
28-Nov-2017An assessment of how brand awareness influences brand recognition throught product placement, applied to the automotive industry and computersDrumond, Daniel SousaMaster ThesisOpen Access
15-Nov-2017Private label brands vs. national brands: the effect of taste on consumers´ emotions, perceived taste and willingness to buyOmarji, Muhamad Sabbir MussáMaster ThesisOpen Access
3-Dec-2018The impact of attention on wines' purchase intention: the moderating role of awards and consumption situationsMonteiro, Patrícia GasparMaster ThesisOpen Access

Discover