1. Repositório do Iscte – Instituto Universitário de Lisboa

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Resultados 1-10 de 48.
Registos:
DataTítuloAutor(es)TipoAcesso
2-Dez-2019Lead generation and communication strategies for Targomo GMBHTognoli, AndreaDissertação de MestradoAcesso Aberto
27-Nov-2019How multisensory experiences in virtual environments affect intention to return: The role of cognitive flexibility, sense of power and personality traitsVillar, Joana Andrade Dias PosserDissertação de MestradoAcesso Aberto
16-Dez-2019Co-creation of tourism experiences and the use of social media (ICTS) as key tools for innovation and value creation in the tourism industrySilva, Raquel da Fonte Barata daDissertação de MestradoAcesso Aberto
17-Dez-2019CEO sociability: path towards brand equity and brand relationshipRondão, Pedro Miguel LopesDissertação de MestradoAcesso Aberto
18-Jul-2019Digital marketing performance measurement: how good marketing performance measurement practices can increase firm's performanceCastilho, Rodrigo VieiraDissertação de MestradoAcesso Aberto
13-Nov-2019Involvement and determinants of ancient towns as tourist destinations: a case study of Wuzhen, ChinaShang JunTese de DoutoramentoAcesso Aberto
21-Out-2019The influencing factors of past memories, age, gender, nostalgia proneness and consumer’s affective state on nostalgic-themed ads effectivenessPinote, Ana de NoronhaDissertação de MestradoAcesso Aberto
24-Out-2019The construction and application of brand value evaluation model for China's pharmaceutical industryLi DacanTese de DoutoramentoAcesso Aberto
16-Dez-2019Multi level marketing and the impact on distributors’ loyalty of (un)success factors: an approach to measure loyaltyGrade, Gonçalo Filipe MonteiroDissertação de MestradoAcesso Aberto
4-Jul-2019Impact of mobile health technology adoption on service quality and patient satisfactionJin ChenhuiTese de DoutoramentoAcesso Aberto

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