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Issue Date
Title
Author(s)
Type
Access Type
16-Dec-2019
Multi level marketing and the impact on distributors’ loyalty of (un)success factors: an approach to measure loyalty
Grade, Gonçalo Filipe Monteiro
Master Thesis
Open Access
2012
Caso pedagógico: classificados online – media offline vs media online
Gaspar, Diana Rafael Lino
Master Thesis
Open Access
16-Dec-2019
The role of loyalty in private label consumer based brand equity
Fernando, João Tavares
Master Thesis
Open Access
19-Dec-2019
Criação de um plano de marketing para empresas empreendedoras de crescimento rápido: Caso Science4you
Leal, Patrícia Alexandra Leal de Oliveira
Master Thesis
Open Access
23-Oct-2018
The Search Engine Marketing strategy (SEM) in e-tourism: A case study of the French OTA (Online Travel Agency) Voyage Privé
Evrard, Laure Marguerite Suzanne
Master Thesis
Open Access
18-Jan-2021
The impact of influencer marketing on brand equity: the perceptions of generation Y and generation Z
Grácio, Júlia Maria Simões
Master Thesis
Open Access
19-Dec-2019
MAXSTORE: The launch of a new platform to gain a competitive advantage
Cabrales, Borja Corominas
Master Thesis
Open Access
19-Dec-2019
Plano de marketing: Sistematização de um plano de ação como proposta de valor no desenvolvimento da Inapa Packaging
Amorim, Cátia Sofia Ladeira
Master Thesis
Open Access
5-Feb-2021
Communicating in the highly regulated tobacco industry: the case of Philip Morris International
Carapinha, Luís Carlos Carvalho
Master Thesis
Open Access
19-Dec-2019
Legion business plan: an online clothes company
Paulico, João Pedro Inácio
Master Thesis
Open Access
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Abrantes, Filipa Valentim
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Afonso, António Alexandre Gomes
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632
M Business administration and bus...
616
Ciências Sociais::Economia e Gestão
134
L Industrial organization
122
Marketing
107
M37
81
M30
52
Comportamento do consumidor -- Co...
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2020 - 2024
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2010 - 2019
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