1. Repositório do Iscte – Instituto Universitário de Lisboa

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Results 41-50 of 169 (Search time: 0.105 seconds).
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Issue DateTitleAuthor(s)TypeAccess Type
28-Nov-2017An assessment of how brand awareness influences brand recognition throught product placement, applied to the automotive industry and computersDrumond, Daniel SousaMaster ThesisOpen Access
27-Nov-2018A digital marketing strategy in a fintech start-up: AdvicefrontSantos, Rita Isabel Lança dosMaster ThesisOpen Access
15-Nov-2017Private label brands vs. national brands: the effect of taste on consumers´ emotions, perceived taste and willingness to buyOmarji, Muhamad Sabbir MussáMaster ThesisOpen Access
27-Nov-2017Insights on the use and consequences of user-generated content in the context of portuguese luxury hotelsCaetano, Ana Rita AmaralMaster ThesisOpen Access
20-Dec-2017The internationalization project of Herdade do Vale da Rosa to Canada: the best Portuguese grapes heading to the Canadian marketCola, Maria Teresa Guiomar Espada SaiãoMaster ThesisOpen Access
16-Nov-2018O efeito da variável socialização no consumo não planeado de fast fashionFerreira, Catarina Isabel GomesMaster ThesisOpen Access
15-Dec-2020Future of revenue management and marketing in Portuguese hospitality industrySalazar, Carolina GuilhermeMaster ThesisOpen Access
22-Oct-2019Business plan: Casa do Benfica de MaputoCunha, Miguel Luís Carrilho Fortes daMaster ThesisOpen Access
2015Men and women's attitudes towards the use of gender marketing in advertising and communicationGermanaud, ChloéMaster ThesisRestricted Access
2016O papel dos social media no customer engagement e corporate reputation em empresas do setor do transporte aéreo: Caso TAP e EasyjetSantos, João Carlos PintoMaster ThesisRestricted Access

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