1. Repositório do Iscte – Instituto Universitário de Lisboa

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Results 1-10 of 169 (Search time: 0.124 seconds).
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Issue DateTitleAuthor(s)TypeAccess Type
23-Nov-2017The factors influencing electronic trust and purchase intentions in online booking websites: A study of the Portuguese consumerCosta, Mariana Falcão Correia Cabral daMaster ThesisOpen Access
28-Nov-2019How can private label brand investment affect consumers?: The case study of Leroy MerlinRamalho, Manuel Maria Mourinha CaeiroMaster ThesisOpen Access
3-Dec-2018The role of naming sponsors in summer music festivalsAndrade, Serenela Alves deMaster ThesisOpen Access
2-Dec-2019Lead generation and communication strategies for Targomo GMBHTognoli, AndreaMaster ThesisOpen Access
27-Nov-2019How multisensory experiences in virtual environments affect intention to return: The role of cognitive flexibility, sense of power and personality traitsVillar, Joana Andrade Dias PosserMaster ThesisOpen Access
19-Dec-2019Nova linha de medicamentos não sujeitos a receita médica: O caso YFAlves, Carlos Jorge da CostaMaster ThesisOpen Access
11-Dec-2019Fatores de valor na perspetiva dos clientes da ZARA e da H&MBandeira, Patrícia Alexandra SantosMaster ThesisOpen Access
17-Dec-2019CEO sociability: path towards brand equity and brand relationshipRondão, Pedro Miguel LopesMaster ThesisOpen Access
19-Jul-2018Employer branding of Infotel: a close collaboration between marketing and human resourcesMayet, Camille Anne-SophieMaster ThesisOpen Access
30-Nov-2017How can store atmosphere be applied in Sonasol brand?Pinto, Inês Ferreira LourençoMaster ThesisOpen Access

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