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Results 1-7 of 7 (Search time: 0.025 seconds).
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Issue Date
Title
Author(s)
Type
Access Type
16-Dec-2019
Co-creation of tourism experiences and the use of social media (ICTS) as key tools for innovation and value creation in the tourism industry
Silva, Raquel da Fonte Barata da
Master Thesis
Open Access
21-Oct-2019
How to improve customer retention and lifetime value on subscription-based models: In company project with "The Bam and Boo" toothbrush
Macias, Margarida Catalão Fontan
Master Thesis
Open Access
21-Oct-2019
The impact of social media on consumer behaviour
Morgadinho, Ana Rita Pires
Master Thesis
Open Access
6-Dec-2019
Brand hate: A constructivist grounded theory approach
Pereira, José António Monteiro
Master Thesis
Open Access
27-Nov-2019
O papel do mobile no customer journey do serviço de MFR / Fisioterapia da Cintramédica
Marques, Ricardo Crespo Silva
Master Thesis
Open Access
28-Nov-2019
The impact of influencers in the consumer's purchase intention: The cosmetic industry
Botelho, Márcia Filipa Martins
Master Thesis
Open Access
29-Nov-2019
Sponsorship in sports marketing: The effects of sports sponsorship on football fans' sponsor awareness, exposure, attitude, perceived congruence, purchase intentions and simultaneous sponsorship with a rival club
Oliveira, Diogo Matos dos Santos de Magalhães
Master Thesis
Open Access
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Author
1
Botelho, Márcia Filipa Martins
1
Macias, Margarida Catalão Fontan
1
Marques, Ricardo Crespo Silva
1
Morgadinho, Ana Rita Pires
1
Oliveira, Diogo Matos dos Santos ...
1
Pereira, José António Monteiro
1
Silva, Raquel da Fonte Barata da
Subject
7
M Business administration and bus...
3
Marketing
3
Rede social
2
Comunicação -- Communication
2
Indústria cosmética
2
M30
2
Marketing relacional
2
Trabalho de projeto
1
Anti-branding communities
1
Atitude -- Attitude
.
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