1. Repositório do Iscte – Instituto Universitário de Lisboa

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Resultados 1-10 de 14.
Registos:
DataTítuloAutor(es)TipoAcesso
8-Jun-2022The role of customer inspiration and relationship quality in engaging the online experience: insights from Kuwait and PortugalAl-Reesh, Muhammad SalehTese de DoutoramentoAcesso Aberto
21-Dez-2020The influence of green marketing on the Worten customerVinha, Maria Beatriz Faria de NogueiraDissertação de MestradoAcesso Aberto
17-Jan-2022Impact of the Covid-19 pandemic on cause-related marketingRibeiro, Rodrigo AmaralDissertação de MestradoAcesso Aberto
3-Nov-2023Analysis of consumer perception on greenwashing through NLP: Contributions to marketing strategyMelo, Ricardo Filipe Salvador Pires deDissertação de MestradoAcesso Aberto
27-Jun-2022Human-artificial intelligence engagement exploring the perspectives of users and tourism managersFerreira, Mónica Montes Mendes RochaTese de DoutoramentoAcesso Aberto
7-Dez-2022The impact of brand activism on the brand attitude of Gen Z: The mediating role of perceived brand authenticityChagas, Alice SantosDissertação de MestradoAcesso Restrito
13-Out-2023Marketing plan of Oriental Yuhong CompanyLan JieDissertação de MestradoAcesso Aberto
28-Dez-2022Cosmetic industry: Changes in the consumer behavior and COVID-19 impactMorais, Joana PaisanaDissertação de MestradoAcesso Aberto
6-Dez-2022Unblocking the fashion industry: The impact of Blockchain price transparency on consumer purchase intention towards ethical fashion consumptionCambim, Ana Sofia MartinsDissertação de MestradoAcesso Restrito
16-Out-2023Collaborative consumption: What would motivate customers to be part of it? The case of second-hand shopping on Vinted with the French populationMalbois, FlorentDissertação de MestradoAcesso Restrito

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