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Resultados 11-20 de 21.
Registos:
DataTítuloAutor(es)TipoAcesso
23-Out-2023Catering consumption behavior in the post-pandemic under platform economy: Evidence from ChinaLin ZekaiTese de DoutoramentoAcesso Aberto
12-Jan-2024From mind to market: Understanding the influence of intelligent virtual assistants on advertising value and acceptance from a neurophysiological perspectiveOliveira, Pedro Miguel Garcia deTese de DoutoramentoAcesso Embargado
11-Out-2023The impact of service supply quality of training organizations for management postgraduate examination on learners' satisfaction and loyaltyGuo YingTese de DoutoramentoAcesso Aberto
10-Out-2024The role of pro-self and pro-environmental motives in driving Green Purchasing BehavioursNascimento, Jorge Pimentel doTese de DoutoramentoAcesso Restrito
15-Dez-2021The motivations of Chinese luxury car consumers: the case of Porsche in SichuanZhang YiTese de DoutoramentoAcesso Aberto
25-Jan-2023The relationship between luxury consumption and brand coolness: Analyzing the motives behind luxury consumptionAleem, Aihoor KayoomTese de DoutoramentoAcesso Aberto
19-Out-2023Taking advantage of advergames' features for advertising effectiveness: Focus on consumer engagement in mobile eraZhang XiucaiTese de DoutoramentoAcesso Restrito
9-Out-2023Repatronage intentions: The role of perceived quality, commitment and psychological ownership on wine tourismPé-Curto, António de Jesus CheiraTese de DoutoramentoAcesso Aberto
27-Nov-2024The influence of psychological contract on customer loyalty in the context of medical service: Evidence from Chongqing, ChinaYu ZhengTese de DoutoramentoAcesso Restrito
26-Nov-2024Business models of short video content enterprises: A multi-cases study in ChinaMa ChangboTese de DoutoramentoAcesso Restrito