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Results 31-40 of 85 (Search time: 0.006 seconds).
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Issue DateTitleAuthor(s)TypeAccess Type
25-Nov-2022The perception of trust in personalized video news generated by artificial intelligenceBreviglieri, Felipe PechiMaster ThesisRestricted Access
22-Dec-2022The impact of sports sponsorship on brand equityNunes, Madalena Lucas de AlmeidaMaster ThesisOpen Access
28-Dec-2022Cosmetic industry: Changes in the consumer behavior and COVID-19 impactMorais, Joana PaisanaMaster ThesisOpen Access
25-Nov-2022An unequal race for attention? A comparative case study between human and virtual influencers on social mediaEnzig, JoshuaMaster ThesisRestricted Access
25-Nov-2022How VR experiences influence brand coolness perceptions of customers in the airline industry: The impact of experiential values and the use of gamificationStein, FelicitasMaster ThesisRestricted Access
18-Nov-2022The art of grocery shopping: A consumption and shopping behaviours' study in the era of Covid-19Mendes, Leonor Vitória da CostaMaster ThesisOpen Access
6-Dec-2022Motivating factors behind work-related social media activities by employees: Exploring the employer branding & social media relationshipPinheiro, Ana Catarina Oliveira CariaMaster ThesisOpen Access
6-Dec-2022Unblocking the fashion industry: The impact of Blockchain price transparency on consumer purchase intention towards ethical fashion consumptionCambim, Ana Sofia MartinsMaster ThesisRestricted Access
10-Oct-2022Online gaming platform choice as a moderator between social interaction or time flexibility and continuous purchase intention: The case of FortniteCoulombier, PhilippeMaster ThesisOpen Access
25-Nov-2022The influence of TikTok on tourism destination decision in the post-pandemic eraWang ZihanMaster ThesisOpen Access