1. Repositório do Iscte – Instituto Universitário de Lisboa

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Resultados 1-10 de 28.
Registos:
DataTítuloAutor(es)TipoAcesso
15-Fev-2021Perceptions of marketing professionals from the largest companies in Portugal regarding neuromarketingFalcão, Marta Mourão de Almeida CoutinhoDissertação de MestradoAcesso Aberto
9-Dez-2020The impact of Covid-19 on the German online home sports industry: an analysis based on S-O-R and Structural Equation ModelingWerling, Anna ElisabethDissertação de MestradoAcesso Aberto
21-Out-2020The impact of virtual reality in the motion picture industry regarding brand coolness, emotional responses, and WOMRodrigues, Mariana de Oliveira BergaDissertação de MestradoAcesso Aberto
28-Nov-2022Acceptance of the usage of genetic data for marketing purposesGil, João Carlos de PinaDissertação de MestradoAcesso Restrito
28-Nov-2022Exploring the relationship process between customers and social robots in the hospitality industryRodrigues, Ana Filipa Alves Correia LourençoDissertação de MestradoAcesso Restrito
28-Nov-2022The relevance of voice assistants on intention to use: An empirical research on the self-driving industryMalhadeiro, Tiago Maria Manso GonçalvesDissertação de MestradoAcesso Aberto
21-Dez-2022The use of artificial intelligence in luxury fashion retail: The use of robots and virtual assistants to increase purchase intention in physical storesVitória, Mariana LazároDissertação de MestradoAcesso Restrito
19-Dez-2022Social media influencers and body positivity: How a movement can influence Instagram engagementCardoso, Beatriz GouveiaDissertação de MestradoAcesso Restrito
18-Nov-2022The art of grocery shopping: A consumption and shopping behaviours' study in the era of Covid-19Mendes, Leonor Vitória da CostaDissertação de MestradoAcesso Aberto
22-Dez-2022The use of AI in consumer experience: How independent self construal and attachment influence avoidance of similarity in beauty industryMarques, Laura Sofia CatarinoDissertação de MestradoAcesso Restrito

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