Please use this identifier to cite or link to this item: http://hdl.handle.net/10071/25038
Author(s): Silva, R. R.
Unkelbach, C.
Date: 2021
Title: Fluent processing leads to positive stimulus evaluations even when base rates suggest negative evaluations
Volume: 96
ISSN: 1053-8100
DOI (Digital Object Identifier): 10.1016/j.concog.2021.103238
Keywords: Fluency
Positivity
Pronounceability
Pseudocontingencies
Abstract: Fluency is the experienced ease of ongoing mental operations, which increases the subjective positivity of stimuli attributes. This may happen because fluency is inherently positive. Alternatively, people may learn the meaning of fluency from contingencies within judgment-contexts. We test pseudocontingencies (PCs) as a mechanism through which fluency's meaning is learned. PCs are inferred correlations between two attributes due to the observation of their jointly skewed base rates – people relate what is frequent in one attribute to what is frequent in the other. Using online seller evaluations as the dependent variable, we manipulated base rates of seller name-fluency and seller reputation, creating conditions where name-fluency aligned positively or negatively with reputation. However, participants evaluated high-fluency name sellers more positively across base-rate conditions, although we observed negative PCs between seller reputation and a fluency-neutral dimension in a follow-up study. We discuss the implications for the debate regarding fluency's positive vs. malleable nature.
Peerreviewed: yes
Access type: Open Access
Appears in Collections:CIS-RI - Artigos em revistas científicas internacionais com arbitragem científica

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