Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/24821
Author(s): | Oliveira, P. M. Guerreiro, J. Rita, P. |
Date: | 2022 |
Title: | Neuroscience research in consumer behavior: A review and future research agenda |
Journal title: | International Journal of Consumer Studies |
Volume: | 46 |
Number: | 5 |
Pages: | 2041 - 2067 |
Reference: | Oliveira, P. M., Guerreiro, J., & Rita, P. (2022). Neuroscience research in consumer behavior: A review and future research agenda. International Journal of Consumer Studies, 46(5), 2051-2067. http://dx.doi.org/10.1111/ijcs.12800 |
ISSN: | 1470-6423 |
DOI (Digital Object Identifier): | 10.1111/ijcs.12800 |
Keywords: | Consumer research Consumer behavior Neuroscience Text mining Correlated topic models |
Abstract: | Consumer neuroscience is a growing field in both marketing and consumer behavior research. The number of articles published on the topic has increased exponentially in the last 15 years. However, there is still no compreenshive analysis of the literature highlighting the main constructs, trends and research gaps found in such a large collection of papers. Therefore, this paper provides a text mining (TM) analysis that clusters and systematizes the complex and dispersed information of 469 articles, using the correlated topic model algorithm (CTM). Results show that “consumer neuroscience”, “brand memory”, and “willingness to buy” are the most relevant topics in the field. This study also reveals that the literature has been focusing on ethical concerns as well as on controversial concerns in the use of consumer neuroscience techniques. We include a final section on future research questions and opportunities that emerged from the conducted research. |
Peerreviewed: | yes |
Access type: | Open Access |
Appears in Collections: | BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica |
Files in This Item:
File | Size | Format | |
---|---|---|---|
article_88042.pdf | 1,33 MB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.