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Issue Date | Title | Author(s) | Type | Access Type |
---|---|---|---|---|
2017 | Love and respect in the soccer industry | Loureiro, S. M. C.; Kaufmann, H. R. | Conference Object | Open Access |
2019 | Analysing the impact of massclusivity campaigns on luxury and mass-market fashion brands | Santos, J. F.; Bilro, R.G.; Loureiro, S. M. C. | Conference Object | Open Access |
2016 | Exploring behavioural branding, brand love and co-creation | Kaufmann, H. R.; Loureiro, S. M. C.; Manarioti, A. | Article | Embargoed Access |
2016 | Brand love relationship: a true love or a missing story? | Ferreira, E. S.; Loureiro, S. M. C. | Article | Open Access |
2015 | Examining the role of wine brand love on brand loyalty: a multi-country comparison | Drennan, J.; Bianchi, C.; Cacho-Elizondo, S.; Loureiro, S. M. C.; Guibert, N.; Proud, W. | Article | Open Access |
2019 | The impact of massclusivity campaigns on perceptions and brand love of Gucci online brand communities’ members | Bilro, R. G.; Dos Santos, J. F.; Loureiro, S. M. C. | Conference Object | Open Access |