Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/23459
Author(s): | Antonio, N. de Almeida, A. Nunes, L. |
Date: | 2017 |
Title: | Predicting hotel bookings cancellation with a machine learning classification model |
Pages: | 1049 - 1054 |
ISBN: | 978-1-5386-1417-4 |
DOI (Digital Object Identifier): | 10.1109/ICMLA.2017.00-11 |
Keywords: | Bookings cancellation Hospitality Machine learning Predictive modeling Prototyping Revenue management |
Abstract: | Booking cancellations have significant impact on demand-management decisions in the hospitality industry. To mitigate the effect of cancellations, hotels implement rigid cancellation policies and overbooking tactics, which in turn can have a negative impact on revenue and on the hotel reputation. To reduce this impact, a machine learning based system prototype was developed. It makes use of the hotel’s Property Management Systems data and trains a classification model every day to predict which bookings are “likely to cancel” and with that calculate net demand. This prototype, deployed in a production environment in two hotels, by enforcing A/B testing, also enables the measurement of the impact of actions taken to act upon bookings predicted as “likely to cancel”. Results indicate good prototype performance and provide important indications for research progress whilst evidencing that bookings contacted by hotels cancel less than bookings not contacted. |
Peerreviewed: | yes |
Access type: | Open Access |
Appears in Collections: | ISTAR-CRI - Comunicações a conferências internacionais |
Files in This Item:
File | Description | Size | Format | |
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conferenceObject_44810.pdf | Versão Aceite | 394,42 kB | Adobe PDF | View/Open |
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