Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/23433
Author(s): | Costa, R. L. da. Pereira, L. F. Dias, Á. L. Gonçalves, R. |
Date: | 2020 |
Title: | Engage customers in co-creation: Is critical for projects success |
Volume: | 8 |
Number: | 2 |
Pages: | 65 - 73 |
ISSN: | 2317-3963 |
DOI (Digital Object Identifier): | 10.19255/JMPM02405 |
Keywords: | Customer engagement Customer co-creation Consultancy projects Projects success |
Abstract: | The consultancy projects are a must-have in a pandemic context. Companies need to change or convert their business model and reinvent themselves; otherwise they lose competitive advantages. These kinds of changes are structural in the core business and mostly in the value chain, so their success is critical for the business continuity and company existence. This research aims to understand the importance of including customers in the development of new methods and processes that lead to better solutions for problems detected and at what stages of development of a management consulting project should they intervention. Findings show that customers are an integral part of the operational solution and should, therefore, cooperate in all stages of the process, since the moment of needs assessment, until the implementation |
Peerreviewed: | yes |
Access type: | Open Access |
Appears in Collections: | BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica DMOG-RI - Artigos em revistas internacionais com arbitragem científica |
Files in This Item:
File | Description | Size | Format | |
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article_83883.pdf | Versão Editora | 1,55 MB | Adobe PDF | View/Open |
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