Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10071/23251
Registo completo
Campo DC | Valor | Idioma |
---|---|---|
dc.contributor.author | Barraza, N. R. | - |
dc.contributor.author | Moro, S. | - |
dc.contributor.author | Ferreyra, M. | - |
dc.contributor.author | de la Peña, A. | - |
dc.date.accessioned | 2021-09-30T10:22:32Z | - |
dc.date.available | 2021-09-30T10:22:32Z | - |
dc.date.issued | 2016 | - |
dc.identifier.issn | 2451-7585 | - |
dc.identifier.uri | http://hdl.handle.net/10071/23251 | - |
dc.description.abstract | The application of Information Theory techniques in customer feature selection is analyzed. This method, usually called information gain has been demonstrated to be simple and fast for feature selection. The important concept of mutual information, originally introduced to analyze and model a noisy channel is used in order to measure relations between characteristics of given customers. An application to a bank customers data set of telemarketing calls for selling bank long-term deposits is shown. We show that with our method, 80% of the subscribers can be reached by contacting just the better half of the classified clients. | eng |
dc.language.iso | eng | - |
dc.publisher | SADIO Sociedad Argentina de Informática | - |
dc.relation | 32/15 201 | - |
dc.rights | openAccess | - |
dc.subject | Customer segmentation | eng |
dc.subject | Feature selection | eng |
dc.subject | Mutual information | eng |
dc.title | Information theory based feature selection for customer classification | eng |
dc.type | conferenceObject | - |
dc.event.title | XVII Argentine Symposium on Artificial Intelligence (ASAI 2016) | - |
dc.event.type | Conferência | pt |
dc.event.location | Buenos Aires | eng |
dc.event.date | 2016 | - |
dc.pagination | 1 - 8 | - |
dc.peerreviewed | yes | - |
dc.journal | 45th JAIIO. Proceedings of ASAI 2016. Simposio Argentino de Inteligencia Artificial | - |
degois.publication.firstPage | 1 | - |
degois.publication.lastPage | 8 | - |
degois.publication.location | Buenos Aires | eng |
degois.publication.title | Information theory based feature selection for customer classification | eng |
dc.date.updated | 2021-09-30T11:13:12Z | - |
dc.description.version | info:eu-repo/semantics/publishedVersion | - |
iscte.identifier.ciencia | https://ciencia.iscte-iul.pt/id/ci-pub-29889 | - |
Aparece nas coleções: | ISTAR-CRN - Comunicações a conferências nacionais |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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conferenceobject_29889.pdf | Versão Editora | 312,16 kB | Adobe PDF | Ver/Abrir |
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