Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/22655| Author(s): | Pinto, F. R. Loureiro, S. M. C. |
| Editor: | Vrontis, D., Weber, Y. and Tsoukatos, E. |
| Date: | 2019 |
| Title: | Authenticity in international marketing field: Systematic literature review |
| Pages: | 1816 - 1820 |
| Event title: | 12th Annual Conference of the EuroMed Academy of Business: Business Management Theories and Practices in a Dynamic Competitive Environment |
| ISSN: | 2547-8516 |
| ISBN: | 978-9963-711-81-9 |
| Abstract: | Purpose:This study aims to usea systematic literature review process to get the state of the art on the concept of authenticity in marketing field. The review question defined is: “What marketing research has been conducted on authenticity in international marketing until now and whatcould be future avenues for research?”. |
| Peerreviewed: | yes |
| Access type: | Open Access |
| Appears in Collections: | BRU-CRI - Comunicações a conferências internacionais |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| conferenceobject_63285.pdf | Versão Editora | 517,86 kB | Adobe PDF | View/Open |
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