Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10071/22655Registo completo
| Campo DC | Valor | Idioma |
|---|---|---|
| dc.contributor.author | Pinto, F. R. | - |
| dc.contributor.author | Loureiro, S. M. C. | - |
| dc.contributor.editor | Vrontis, D., Weber, Y. and Tsoukatos, E. | - |
| dc.date.accessioned | 2021-05-31T11:29:39Z | - |
| dc.date.available | 2021-05-31T11:29:39Z | - |
| dc.date.issued | 2019 | - |
| dc.identifier.isbn | 978-9963-711-81-9 | - |
| dc.identifier.issn | 2547-8516 | - |
| dc.identifier.uri | http://hdl.handle.net/10071/22655 | - |
| dc.description.abstract | Purpose:This study aims to usea systematic literature review process to get the state of the art on the concept of authenticity in marketing field. The review question defined is: “What marketing research has been conducted on authenticity in international marketing until now and whatcould be future avenues for research?”. | eng |
| dc.language.iso | eng | - |
| dc.publisher | EuroMed Press | - |
| dc.relation | UID/GES/00315/2019 | - |
| dc.rights | openAccess | - |
| dc.title | Authenticity in international marketing field: Systematic literature review | eng |
| dc.type | conferenceObject | - |
| dc.event.title | 12th Annual Conference of the EuroMed Academy of Business: Business Management Theories and Practices in a Dynamic Competitive Environment | - |
| dc.event.type | Conferência | pt |
| dc.event.location | Thessaloniki, Greece | eng |
| dc.event.date | 2019 | - |
| dc.pagination | 1816 - 1820 | - |
| dc.peerreviewed | yes | - |
| dc.journal | 12th Annual Conference of the EuroMed Academy of Business: Business Management Theories and Practices in a Dynamic Competitive Environment | - |
| degois.publication.firstPage | 1816 | - |
| degois.publication.lastPage | 1820 | - |
| degois.publication.location | Thessaloniki, Greece | eng |
| degois.publication.title | Authenticity in international marketing field: Systematic literature review | eng |
| dc.date.updated | 2021-05-31T12:28:53Z | - |
| dc.description.version | info:eu-repo/semantics/publishedVersion | - |
| dc.subject.fos | Domínio/Área Científica::Ciências Sociais::Economia e Gestão | por |
| iscte.subject.ods | Produção e consumo sustentáveis | por |
| iscte.identifier.ciencia | https://ciencia.iscte-iul.pt/id/ci-pub-63285 | - |
| Aparece nas coleções: | BRU-CRI - Comunicações a conferências internacionais | |
Ficheiros deste registo:
| Ficheiro | Descrição | Tamanho | Formato | |
|---|---|---|---|---|
| conferenceobject_63285.pdf | Versão Editora | 517,86 kB | Adobe PDF | Ver/Abrir |
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