Utilize este identificador para referenciar este registo: http://hdl.handle.net/10071/22655
Registo completo
Campo DCValorIdioma
dc.contributor.authorPinto, F. R.-
dc.contributor.authorLoureiro, S. M. C.-
dc.contributor.editorVrontis, D., Weber, Y. and Tsoukatos, E.-
dc.date.accessioned2021-05-31T11:29:39Z-
dc.date.available2021-05-31T11:29:39Z-
dc.date.issued2019-
dc.identifier.isbn978-9963-711-81-9-
dc.identifier.issn2547-8516-
dc.identifier.urihttp://hdl.handle.net/10071/22655-
dc.description.abstractPurpose:This study aims to usea systematic literature review process to get the state of the art on the concept of authenticity in marketing field. The review question defined is: “What marketing research has been conducted on authenticity in international marketing until now and whatcould be future avenues for research?”.eng
dc.language.isoeng-
dc.publisherEuroMed Press-
dc.relationUID/GES/00315/2019-
dc.rightsopenAccess-
dc.titleAuthenticity in international marketing field: Systematic literature revieweng
dc.typeconferenceObject-
dc.event.title12th Annual Conference of the EuroMed Academy of Business: Business Management Theories and Practices in a Dynamic Competitive Environment-
dc.event.typeConferênciapt
dc.event.locationThessaloniki, Greeceeng
dc.event.date2019-
dc.pagination1816 - 1820-
dc.peerreviewedyes-
dc.journal12th Annual Conference of the EuroMed Academy of Business: Business Management Theories and Practices in a Dynamic Competitive Environment-
degois.publication.firstPage1816-
degois.publication.lastPage1820-
degois.publication.locationThessaloniki, Greeceeng
degois.publication.titleAuthenticity in international marketing field: Systematic literature revieweng
dc.date.updated2021-05-31T12:28:53Z-
dc.description.versioninfo:eu-repo/semantics/publishedVersion-
dc.subject.fosDomínio/Área Científica::Ciências Sociais::Economia e Gestãopor
iscte.subject.odsProdução e consumo sustentáveispor
iscte.identifier.cienciahttps://ciencia.iscte-iul.pt/id/ci-pub-63285-
Aparece nas coleções:BRU-CRI - Comunicações a conferências internacionais

Ficheiros deste registo:
Ficheiro Descrição TamanhoFormato 
conferenceobject_63285.pdfVersão Editora517,86 kBAdobe PDFVer/Abrir


FacebookTwitterDeliciousLinkedInDiggGoogle BookmarksMySpaceOrkut
Formato BibTex mendeley Endnote Logotipo do DeGóis Logotipo do Orcid 

Todos os registos no repositório estão protegidos por leis de copyright, com todos os direitos reservados.