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|Title:||Authenticity in international marketing field: Systematic literature review|
|Authors:||Pinto, F. R.|
Loureiro, S. M. C.
|Editors:||Vrontis, D., Weber, Y. and Tsoukatos, E.|
|Abstract:||Purpose:This study aims to usea systematic literature review process to get the state of the art on the concept of authenticity in marketing field. The review question defined is: “What marketing research has been conducted on authenticity in international marketing until now and whatcould be future avenues for research?”.|
|Appears in Collections:||BRU-CRI - Comunicações a conferências internacionais|
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