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http://hdl.handle.net/10071/22655
acessibilidade
Title: Authenticity in international marketing field: Systematic literature review
Authors: Pinto, F. R.
Loureiro, S. M. C.
Editors: Vrontis, D., Weber, Y. and Tsoukatos, E.
Issue Date: 2019
Publisher: EuroMed Press
Abstract: Purpose:This study aims to usea systematic literature review process to get the state of the art on the concept of authenticity in marketing field. The review question defined is: “What marketing research has been conducted on authenticity in international marketing until now and whatcould be future avenues for research?”.
Peer reviewed: yes
URI: http://hdl.handle.net/10071/22655
ISBN: 978-9963-711-81-9
ISSN: 2547-8516
Ciência-IUL: https://ciencia.iscte-iul.pt/id/ci-pub-63285
Appears in Collections:BRU-CRI - Comunicações a conferências internacionais

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