Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/22485
Author(s): | Vasconcelos, C. Lopes da Costa, R. Dias, Á. Pereira, L. Santos, J. P. |
Date: | 2021 |
Title: | Online influencers: healthy food or fake news |
Volume: | 15 |
Number: | 2 |
Pages: | 149 - 175 |
ISSN: | 1477-5212 |
DOI (Digital Object Identifier): | 10.1504/IJIMA.2021.10036967 |
Keywords: | Online advertising Marketing International knowledge transfer Sponsorship |
Abstract: | Today we live in a globalised world, with no boundaries and where we can be updated of any information by the minute. This globalisation phenomenon has a lot of advantages as well as disadvantages. It is wonderful to know the news by the minute, however the easiness and swiftness real news spreads, and same goes to the fake news. Tools, such as search engines like Google, Bing, Yandex, etc. and social media (i.e., Facebook, Instagram and Twitter) or blogs, are turning information sharing easier, but uncontrolled. Since it is very difficult to assess the reliability of online news or information, this study seeks to understand the reliability of these new diet trends, who are these people that shared the information, and the impact of it on the society. Findings show that even though the society is being influenced by the brands, this increasing awareness for a 'healthy diet' could be something positive for the society, however the conclusions are that it is not. |
Peerreviewed: | yes |
Access type: | Open Access |
Appears in Collections: | BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica DMOG-RI - Artigos em revistas internacionais com arbitragem científica |
Files in This Item:
File | Description | Size | Format | |
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article_81380.pdf | Versão Aceite | 372,06 kB | Adobe PDF | View/Open |
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