Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/20754
Author(s): | Bilro, R. G. Loureiro, S. M. C. |
Date: | 2020 |
Title: | A consumer engagement systematic review: synthesis and research agenda |
Volume: | 24 |
Number: | 3 |
ISSN: | 2444-9695 |
DOI (Digital Object Identifier): | 10.1108/SJME-01-2020-0021 |
Keywords: | Text mining Systematic literature review Consumer engagement Consumer-brand engagement Consumer engagement typology Online brand community engagement |
Abstract: | Purpose – This paper aims to review the existing literature about consumer engagement, provide an accurate mapping of this research field, propose a consumer engagement typology and a conceptual framework and offer a research agenda for this domain. Design/methodology/approach – A systematic literature review using several quality filters was performed, producing a top-quality pool of 41 papers. After that, a text mining analysis was conducted, and five major research streams emerged. Findings – This paper proposes five distinct research streams based on the text mining analysis, namely, consumer engagement, online brand community engagement, consumer-brand engagement, consumer engagement behaviours and media engagement. Based on this, a consumer engagement typology and a conceptual framework are suggested and a research agenda is proposed. Originality/value – This paper presents scientific value and originality because of the new character of the topic and the research methods used. This research is the first study to perform a systematic review and using a text-mining approach to examine the literature on consumer engagement. Based on this, the authors define consumer engagement typology. A research agenda underlining emerging future research topics for this domain is also proposed. |
Peerreviewed: | yes |
Access type: | Open Access |
Appears in Collections: | BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica |
Files in This Item:
File | Description | Size | Format | |
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(2020 f) SJME - 10-1108_SJME-01-2020-0021.pdf | Versão Editora | 557,15 kB | Adobe PDF | View/Open |
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