Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10071/20754
Registo completo
Campo DC | Valor | Idioma |
---|---|---|
dc.contributor.author | Bilro, R. G. | - |
dc.contributor.author | Loureiro, S. M. C. | - |
dc.date.accessioned | 2020-09-30T10:39:34Z | - |
dc.date.available | 2020-09-30T10:39:34Z | - |
dc.date.issued | 2020 | - |
dc.identifier.issn | 2444-9695 | - |
dc.identifier.uri | http://hdl.handle.net/10071/20754 | - |
dc.description.abstract | Purpose – This paper aims to review the existing literature about consumer engagement, provide an accurate mapping of this research field, propose a consumer engagement typology and a conceptual framework and offer a research agenda for this domain. Design/methodology/approach – A systematic literature review using several quality filters was performed, producing a top-quality pool of 41 papers. After that, a text mining analysis was conducted, and five major research streams emerged. Findings – This paper proposes five distinct research streams based on the text mining analysis, namely, consumer engagement, online brand community engagement, consumer-brand engagement, consumer engagement behaviours and media engagement. Based on this, a consumer engagement typology and a conceptual framework are suggested and a research agenda is proposed. Originality/value – This paper presents scientific value and originality because of the new character of the topic and the research methods used. This research is the first study to perform a systematic review and using a text-mining approach to examine the literature on consumer engagement. Based on this, the authors define consumer engagement typology. A research agenda underlining emerging future research topics for this domain is also proposed. | eng |
dc.language.iso | eng | - |
dc.publisher | Emerald | - |
dc.relation | UIDB/00315/2020 | - |
dc.rights | openAccess | - |
dc.subject | Text mining | eng |
dc.subject | Systematic literature review | eng |
dc.subject | Consumer engagement | eng |
dc.subject | Consumer-brand engagement | eng |
dc.subject | Consumer engagement typology | eng |
dc.subject | Online brand community engagement | eng |
dc.title | A consumer engagement systematic review: synthesis and research agenda | eng |
dc.title.alternative | Una revision sistemática del compromiso del consumidor: síntesis y agenda de investigacion | es |
dc.type | article | - |
dc.peerreviewed | yes | - |
dc.journal | Spanish Journal of Marketing - ESIC | - |
dc.volume | 24 | - |
dc.number | 3 | - |
degois.publication.issue | 3 | - |
degois.publication.title | A consumer engagement systematic review: synthesis and research agenda | eng |
dc.date.updated | 2021-02-19T16:41:14Z | - |
dc.description.version | info:eu-repo/semantics/publishedVersion | - |
dc.identifier.doi | 10.1108/SJME-01-2020-0021 | - |
dc.subject.fos | Domínio/Área Científica::Ciências Sociais::Economia e Gestão | por |
iscte.subject.ods | Trabalho digno e crescimento económico | por |
iscte.subject.ods | Indústria, inovação e infraestruturas | por |
iscte.identifier.ciencia | https://ciencia.iscte-iul.pt/id/ci-pub-74058 | - |
iscte.alternateIdentifiers.scopus | 2-s2.0-85097615908 | - |
Aparece nas coleções: | BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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(2020 f) SJME - 10-1108_SJME-01-2020-0021.pdf | Versão Editora | 557,15 kB | Adobe PDF | Ver/Abrir |
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