Please use this identifier to cite or link to this item:
|Title:||Why do we watch? The role of emotion gratifications and individual differences in predicting rewatchability and movie recommendation|
Fonseca, M. J.
Need for cognition
Need for affect
|Abstract:||Background: The present study’s main aim was to determine the predictors of movie rewatchability and recommendations. Methods: Using a sample of 318 participants, we first tested the structure of a gratification scale from watching a movie. Then, we examined the role of age, need for cognition, need for affect, extraversion, and emotional gratifications, in predicting individuals’ interest in rewatching the movie and in making recommendations. Results: As in the original proposal of the emotional gratification scale, the following dimensions were identified: fun, thrill, empathic sadness, release of emotions, social sharing, contemplative experiences, and character engagement, with acceptable model fit and reliability, convergent and divergent validity. Social sharing, contemplate experiences, need for affect and age were significant predictors of movie recommendation; whereas social sharing, thrill, extraversion, and age contributed most to explaining rewatching interest. Conclusion: This study highlights the importance of considering distinct gratifications and individual differences in predicting rewatching and movie recommendation.|
|Appears in Collections:||IT-RI - Artigo em revista internacional com arbitragem científica|
CIS-RI - Artigos em revistas científicas internacionais com arbitragem científica
Files in This Item:
|behavsci-10-00008.pdf||Versão Editora||272.29 kB||Adobe PDF||View/Open|
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.