Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/17303
Author(s): | Loureiro, S. M. C. Souto, D. |
Editor: | William D. Nelson |
Date: | 2018 |
Title: | How corporate social responsibility can influence brand equity |
Volume: | 15 |
Pages: | 159 - 184 |
ISBN: | 978-1-53614-189-4 |
Keywords: | Brand equity Brand knowledge and consumer responses Corporate social responsibility Literature review |
Abstract: | The current chapter embraces a topic which is still underdeveloped in the literature: how Corporate Social Responsibility may or may not influence Brand Equity. Therefore, we conducted a literature review to analyse past studies on this topic. The results allow us to present the core studies and discuss them. In this context, we analyse four major aspects: types of CSR and brand-fit, effects on brand knowledge, effects on consumers’ responses: (purchase intentions) and brand-cause fit (polarized results). |
Peerreviewed: | yes |
Access type: | Open Access |
Appears in Collections: | BRU-CLI - Capítulos de livros internacionais |
Files in This Item:
File | Description | Size | Format | |
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Chapter.ID_53655_6x9 proof final.pdf | Pós-print | 481,23 kB | Adobe PDF | View/Open |
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