Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10071/17303
Registo completo
Campo DC | Valor | Idioma |
---|---|---|
dc.contributor.author | Loureiro, S. M. C. | - |
dc.contributor.author | Souto, D. | - |
dc.contributor.editor | William D. Nelson | - |
dc.date.accessioned | 2019-02-15T10:39:28Z | - |
dc.date.available | 2019-02-15T10:39:28Z | - |
dc.date.issued | 2018 | - |
dc.identifier.isbn | 978-1-53614-189-4 | - |
dc.identifier.uri | https://ciencia.iscte-iul.pt/id/ci-pub-53384 | - |
dc.identifier.uri | http://hdl.handle.net/10071/17303 | - |
dc.description.abstract | The current chapter embraces a topic which is still underdeveloped in the literature: how Corporate Social Responsibility may or may not influence Brand Equity. Therefore, we conducted a literature review to analyse past studies on this topic. The results allow us to present the core studies and discuss them. In this context, we analyse four major aspects: types of CSR and brand-fit, effects on brand knowledge, effects on consumers’ responses: (purchase intentions) and brand-cause fit (polarized results). | eng |
dc.language.iso | eng | - |
dc.publisher | Nova Science Publishers | - |
dc.relation | info:eu-repo/grantAgreement/FCT/5876/147442/PT | - |
dc.rights | openAccess | - |
dc.subject | Brand equity | eng |
dc.subject | Brand knowledge and consumer responses | eng |
dc.subject | Corporate social responsibility | eng |
dc.subject | Literature review | eng |
dc.title | How corporate social responsibility can influence brand equity | eng |
dc.type | bookPart | - |
dc.event.location | New York | eng |
dc.event.date | 2019 | - |
dc.pagination | 159 - 184 | - |
dc.peerreviewed | yes | - |
dc.journal | Advances in business and management | - |
dc.volume | 15 | - |
degois.publication.firstPage | 159 | - |
degois.publication.lastPage | 184 | - |
degois.publication.location | New York | eng |
degois.publication.title | How corporate social responsibility can influence brand equity | eng |
dc.description.version | info:eu-repo/semantics/acceptedVersion | - |
dc.subject.fos | Domínio/Área Científica::Ciências Sociais::Economia e Gestão | por |
dc.date.embargo | 2020-08-15 | |
iscte.subject.ods | Produção e consumo sustentáveis | por |
Aparece nas coleções: | BRU-CLI - Capítulos de livros internacionais |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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Chapter.ID_53655_6x9 proof final.pdf | Pós-print | 481,23 kB | Adobe PDF | Ver/Abrir |
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