Skip navigation
User training | Reference and search service

Library catalog

Retrievo
EDS
b-on
More
resources
Content aggregators
Please use this identifier to cite or link to this item:

acessibilidade

http://hdl.handle.net/10071/17303
acessibilidade
Title: How corporate social responsibility can influence brand equity
Authors: Loureiro, S. M. C.
Souto, D.
Editors: William D. Nelson
Keywords: Brand equity
Brand knowledge and consumer responses
Corporate social responsibility
Literature review
Issue Date: 2018
Publisher: Nova Science Publishers
Abstract: The current chapter embraces a topic which is still underdeveloped in the literature: how Corporate Social Responsibility may or may not influence Brand Equity. Therefore, we conducted a literature review to analyse past studies on this topic. The results allow us to present the core studies and discuss them. In this context, we analyse four major aspects: types of CSR and brand-fit, effects on brand knowledge, effects on consumers’ responses: (purchase intentions) and brand-cause fit (polarized results).
Peer reviewed: yes
URI: https://ciencia.iscte-iul.pt/id/ci-pub-53384
http://hdl.handle.net/10071/17303
ISBN: 978-1-53614-189-4
Appears in Collections:BRU-CLI - Autoria de capítulos de livros internacionais

Files in This Item:
acessibilidade
File Description SizeFormat 
Chapter.ID_53655_6x9 proof final.pdfPós-print481.23 kBAdobe PDFView/Open


FacebookTwitterDeliciousLinkedInDiggGoogle BookmarksMySpace
Formato BibTex MendeleyEndnote Currículo DeGóis 

Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.