Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/16187| Author(s): | Miranda, F. J. Rubio, S. Chamorro, A. Loureiro, S. M. C. |
| Date: | 2016 |
| Title: | Analyzing the use of social networks sites in the purchasing decision process |
| Number: | |
| Pages: | 1550-1562 |
| ISBN: | 9781466697881 |
| DOI (Digital Object Identifier): | 10.4018/978-1-4666-9787-4.ch109 |
| Abstract: | Social networks have quickly become a platform in which citizens feel comfortable interacting with each other. They have not only become a sociological phenomenon, but also a marketing opportunity that firms are unwilling to let go by. This is a new ecosystem in which individuals are as important as firms or the media – an environment in which people are what is important, and one which is having an increasing influence in the business world. |
| Peerreviewed: | yes |
| Access type: | Embargoed Access |
| Appears in Collections: | BRU-CLI - Capítulos de livros internacionais |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Analyzing_the_Use_of_Social_Networks_Sites_in_the_Purchasing_Decision_.pdf Restricted Access | 1,49 MB | Adobe PDF | View/Open Request a copy |
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