Analyzing the use of social networks sites in the purchasing decision process

Miranda, F. J.; Rubio, S.; Chamorro, A.; Loureiro, S. M. C.

doi:10.4018/978-1-4666-9787-4.ch109

Utilize este identificador para referenciar este registo: http://hdl.handle.net/10071/16187

Registo completo

Campo DC	Valor	Idioma
dc.contributor.author	Miranda, F. J.	-
dc.contributor.author	Rubio, S.	-
dc.contributor.author	Chamorro, A.	-
dc.contributor.author	Loureiro, S. M. C.	-
dc.date.accessioned	2018-06-20T15:17:24Z	-
dc.date.available	2018-06-20T15:17:24Z	-
dc.date.issued	2016	-
dc.identifier	10.4018/978-1-4666-9787-4.ch109	en_US
dc.identifier.isbn	9781466697881	-
dc.identifier.uri	https://ciencia.iscte-iul.pt/id/ci-pub-31392	-
dc.identifier.uri	http://hdl.handle.net/10071/16187	-
dc.description.abstract	Social networks have quickly become a platform in which citizens feel comfortable interacting with each other. They have not only become a sociological phenomenon, but also a marketing opportunity that firms are unwilling to let go by. This is a new ecosystem in which individuals are as important as firms or the media – an environment in which people are what is important, and one which is having an increasing influence in the business world.	por
dc.language.iso	eng	por
dc.publisher	IGI Global	por
dc.relation	info:eu-repo/grantAgreement/FCT/5876/147442/PT	por
dc.rights	embargoedAccess	por
dc.title	Analyzing the use of social networks sites in the purchasing decision process	por
dc.type	bookPart	por
dc.pagination	1550-1562	en_US
dc.peerreviewed	yes	por
dc.journal	Encyclopedia of e-commerce development, implementation, and management	en_US
dc.number		en_US
degois.publication.firstPage	1550	por
degois.publication.lastPage	1562	por
degois.publication.title	Encyclopedia of e-commerce development, implementation, and management	por
dc.date.updated	2018-06-20T15:16:48Z	-
dc.identifier.doi	10.4018/978-1-4666-9787-4.ch109	-
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