Utilize este identificador para referenciar este registo:
http://hdl.handle.net/10071/15137
Registo completo
Campo DC | Valor | Idioma |
---|---|---|
dc.contributor.author | Moro, S. | - |
dc.contributor.author | Rita, P. | - |
dc.date.accessioned | 2018-02-09T10:53:14Z | - |
dc.date.available | 2018-02-09T10:53:14Z | - |
dc.date.issued | 2018 | - |
dc.identifier.issn | 0959-6119 | - |
dc.identifier.uri | http://hdl.handle.net/10071/15137 | - |
dc.description.abstract | Purpose This study presents an automated literature analysis to unveil the drivers for incorporating social media in tourism and hospitality brand strategies. Design/methodology/approach To gather relevant literature, Google Scholar was queried with “brand”/“branding” AND “social media” for articles in ten top ranked tourism and hospitality journals, resulting in a total of 479 collected articles. The methodology adopted for the analysis is based on text mining and topic modeling procedures. The topics discovered are characterized by terms belonging to a dictionary previously compiled and provide a segmentation of the articles in coherent sets of the literature. Findings Most of the 213 articles that encompass a strong relation between social media and branding are mentioning mainly brand building stages. A large research gap was found in hospitality and tourism considering that, besides advertising, no topic was discovered related to known brand strategies such as co-branding or franchising. Practical implications The present analysis concludes that specialized tourism and hospitality literature needs to keep pace with research that is being conducted on a wide range of industries to assess the influence of social media. Originality/value The automated analysis approach used has no precedent in tourism and hospitality research. By including an innovative topical concept map, it led to identifying and summarizing the topics, providing a clear picture on the findings. This study calls for research by specialized tourism and hospitality publications, eventually leading to special issues on this vibrant subject. | eng |
dc.language.iso | eng | - |
dc.publisher | Emerald | - |
dc.relation | info:eu-repo/grantAgreement/FCT/5876/147229/PT | - |
dc.relation | UID/MULTI/0446/2013 | - |
dc.rights | openAccess | por |
dc.subject | Social media | eng |
dc.subject | Brand building | eng |
dc.subject | Text mining | eng |
dc.subject | Tourism and hospitality | eng |
dc.subject | Literature analysis | eng |
dc.subject | Brand strategies | eng |
dc.title | Brand strategies in social media in hospitality and tourism | eng |
dc.type | article | - |
dc.event.date | 2018 | - |
dc.pagination | 343 - 364 | - |
dc.publicationstatus | Publicado | por |
dc.peerreviewed | yes | - |
dc.journal | International Journal of Contemporary Hospitality Management | - |
dc.distribution | Internacional | por |
dc.volume | 30 | - |
dc.number | 1 | - |
degois.publication.firstPage | 343 | - |
degois.publication.lastPage | 364 | - |
degois.publication.issue | 1 | - |
degois.publication.title | Brand strategies in social media in hospitality and tourism | eng |
dc.date.updated | 2018-12-14T17:04:04Z | - |
dc.description.version | info:eu-repo/semantics/acceptedVersion | - |
dc.identifier.doi | 10.1108/IJCHM-07-2016-0340 | - |
dc.subject.fos | Domínio/Área Científica::Ciências Sociais::Economia e Gestão | por |
dc.subject.fos | Domínio/Área Científica::Ciências Sociais::Outras Ciências Sociais | por |
iscte.identifier.ciencia | https://ciencia.iscte-iul.pt/id/ci-pub-37542 | - |
iscte.alternateIdentifiers.wos | WOS:000424495000016 | - |
iscte.alternateIdentifiers.scopus | 2-s2.0-85041715546 | - |
Aparece nas coleções: | CIS-RI - Artigos em revistas científicas internacionais com arbitragem científica ISTAR-RI - Artigos em revistas científicas internacionais com arbitragem científica |
Ficheiros deste registo:
Ficheiro | Descrição | Tamanho | Formato | |
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2017_IJCHM-MoroRita-PosPrint.pdf | Pós-print | 859,8 kB | Adobe PDF | Ver/Abrir |
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