Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/14379| Author(s): | Owens, J. Nikolaeva, R. Younkin, N. Carter, E. |
| Date: | 2010 |
| Title: | Scratch-off Summer Games at Lettuce Entertain You in Chicago |
| Volume: | 2 |
| Number: | 2 |
| Pages: | 35-43 |
| ISSN: | 1943-3735 |
| Abstract: | The article focuses on the scratch off game summer promotions by the Lettuce Entertain You Enterprises (LEYE) in the Chicago area in Illinois. This promotion by LEYE aims to drive consumers to visit and dine in the restaurants and get customers to try different restaurants within the corporate umbrella in an effort to increase the overall frequency of visits to LEYE properties. A brief history of LEYE, which was established in 1971, is provided. Also discussed is the competitive environment of the Chicago restaurant scene and its customer loyalty programs. |
| Peerreviewed: | yes |
| Access type: | Restricted Access |
| Appears in Collections: | BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Scratch-off Summer Games at Lettuce Entertain.pdf Restricted Access | 6,84 MB | Adobe PDF | View/Open Request a copy |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.