Utilize este identificador para referenciar este registo: http://hdl.handle.net/10071/14379
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dc.contributor.authorOwens, J.-
dc.contributor.authorNikolaeva, R.-
dc.contributor.authorYounkin, N.-
dc.contributor.authorCarter, E.-
dc.date.accessioned2017-09-07T14:33:22Z-
dc.date.available2017-09-07T14:33:22Z-
dc.date.issued2010-
dc.identifier.issn1943-3735por
dc.identifier.urihttps://ciencia.iscte-iul.pt/id/ci-pub-9603-
dc.identifier.urihttp://hdl.handle.net/10071/14379-
dc.description.abstractThe article focuses on the scratch off game summer promotions by the Lettuce Entertain You Enterprises (LEYE) in the Chicago area in Illinois. This promotion by LEYE aims to drive consumers to visit and dine in the restaurants and get customers to try different restaurants within the corporate umbrella in an effort to increase the overall frequency of visits to LEYE properties. A brief history of LEYE, which was established in 1971, is provided. Also discussed is the competitive environment of the Chicago restaurant scene and its customer loyalty programs.por
dc.language.isoengpor
dc.publisherLettuce Entertain You Enterprises Inc.por
dc.rightsrestrictedAccesspor
dc.titleScratch-off Summer Games at Lettuce Entertain You in Chicagopor
dc.typearticleen_US
dc.pagination35-43por
dc.publicationstatusPublicadopor
dc.peerreviewedyespor
dc.journalInternational Journal of Integrated Marketing Communicationspor
dc.distributionInternacionalpor
dc.volume2por
dc.number2por
degois.publication.firstPage35por
degois.publication.lastPage43por
degois.publication.issue2por
degois.publication.titleInternational Journal of Integrated Marketing Communicationspor
dc.date.updated2017-09-07T14:32:51Z-
Aparece nas coleções:BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica

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