Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/1418
Author(s): | Trigo, Virgínia |
Date: | 20-Apr-2009 |
Title: | Understanding and learning from china |
Volume: | XI |
Number: | 3 |
Pages: | 113-124 |
ISSN: | 0873-7444 |
Keywords: | Asiânia's inauguration Chinese culture and foreign multinationals The case of Xian-Janssen |
Abstract: | The inauguration of a new research centre at ISCTE Business School: the Centre of Asian Studies - Asiânia. On Asiânia; on the day's events and on foreign multinationals in China - the case of Xian-Janssen. The making of a successful joint venture in China. On problems of brand transfer in China. Understanding the Chinese culture and working together. On distribution systems in China. |
Peerreviewed: | Sim |
Access type: | Open Access |
Appears in Collections: | BRU-RN - Artigos em revistas científicas nacionais com arbitragem científica |
Files in This Item:
File | Description | Size | Format | |
---|---|---|---|---|
Trigo,V;UnderstandingandLearningfromChina...;EGG;VolXI;N.º3;ISCTE;Lisboa;Dez2006.pdf | 2,89 MB | Adobe PDF | View/Open |
Items in DSpace are protected by copyright, with all rights reserved, unless otherwise indicated.