Understanding and learning from china

Utilize este identificador para referenciar este registo: http://hdl.handle.net/10071/1418

Registo completo

Campo DC	Valor	Idioma
dc.contributor.author	Trigo, Virgínia	-
dc.date.accessioned	2009-04-20T10:51:28Z	-
dc.date.available	2009-04-20T10:51:28Z	-
dc.date.issued	2009-04-20T10:51:28Z	-
dc.date.submitted	2006-12	-
dc.identifier.issn	0873-7444	pt-PT
dc.identifier.uri	http://hdl.handle.net/10071/1418	-
dc.description.abstract	The inauguration of a new research centre at ISCTE Business School: the Centre of Asian Studies - Asiânia. On Asiânia; on the day's events and on foreign multinationals in China - the case of Xian-Janssen. The making of a successful joint venture in China. On problems of brand transfer in China. Understanding the Chinese culture and working together. On distribution systems in China.	pt-PT
dc.format.extent	2955184 bytes	-
dc.format.mimetype	application/pdf	-
dc.language.iso	eng	pt-PT
dc.publisher	INDEG/ISCTE	pt-PT
dc.rights	openAccess	pt-PT
dc.subject	Asiânia's inauguration	pt-PT
dc.subject	Chinese culture and foreign multinationals	pt-PT
dc.subject	The case of Xian-Janssen	pt-PT
dc.title	Understanding and learning from china	pt-PT
dc.type	article	-
dc.pagination	113-124	pt-PT
dc.publicationstatus	Publicado	pt-PT
dc.peerreviewed	Sim	pt-PT
dc.journal	Economia Global e Gestão	pt-PT
dc.distribution	Internacional	pt-PT
dc.volume	XI	pt-PT
dc.number	3	pt-PT
Aparece nas coleções:	BRU-RN - Artigos em revistas científicas nacionais com arbitragem científica