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http://hdl.handle.net/10071/1418
acessibilidade
Title: Understanding and learning from china
Authors: Trigo, Virgínia
Keywords: Asiânia's inauguration
Chinese culture and foreign multinationals
The case of Xian-Janssen
Issue Date: 20-Apr-2009
Publisher: INDEG/ISCTE
Abstract: The inauguration of a new research centre at ISCTE Business School: the Centre of Asian Studies - Asiânia. On Asiânia; on the day's events and on foreign multinationals in China - the case of Xian-Janssen. The making of a successful joint venture in China. On problems of brand transfer in China. Understanding the Chinese culture and working together. On distribution systems in China.
Peer reviewed: Sim
URI: http://hdl.handle.net/10071/1418
ISSN: 0873-7444
Appears in Collections:BRU-RN - Artigos em revistas científicas nacionais com arbitragem científica

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