Effect of internal-marketing-mix on customer-pyramid-oriented banking service performance: an Indian experience

Utilize este identificador para referenciar este registo: http://hdl.handle.net/10071/11798

Autoria:	Selvarasu, A. Natarajan, K. Filipe, J.
Data:	2013
Título próprio:	Effect of internal-marketing-mix on customer-pyramid-oriented banking service performance: an Indian experience
Volume:	3
Número:	3
Paginação:	583-593
ISSN:	2047-0916
Palavras-chave:	Internal marketing Internal customer service Customer pyramid orientation Banking service performance
Resumo:	The study proposes marketing support facility provided by all three categories of bank employees each as a commitment to service performance. IM has proved its results in human resource management implications and it is proposed to yield in the marketing as well as business development function in banking service performance in form of added values in an organization
Arbitragem científica:	yes
Acesso:	Acesso Aberto
Aparece nas coleções:	BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica

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