Please use this identifier to cite or link to this item:
http://hdl.handle.net/10071/11793
Author(s): | Jayaram, R Selvarasu, A. Filipe, J. Kedige, M. |
Date: | 2013 |
Title: | Assessing online e-marketing and disposal in Neyveli Lignite Corporation Limited (India) |
Volume: | 3 |
Number: | 1 |
Pages: | 394-404 |
ISSN: | 2047-0916 |
Keywords: | E-auction E-marketing Lignite Bid Reserve price Open price |
Abstract: | Marketing function per se is undergoing a shift in managing transaction in a transparent emarketing way (Kauffman et al, 2004) especially in Indian Public Sector Undertakings (PSU) – see Reynolds et al (2007). The effectiveness of e-marketing and disposal system of scrap and purchases in PSUs, namely NLC Ltd and ICF, have been studied. Factors such as e-auction offers, time of auction, experience, security deposit (EMD), basic rate per unit, allotment of bid, acceptance of bid; payment and delivery of successful bids on select items in two PSUs over a period of three to five years have been dealt with. The study adds strength to the concept of e-marketing as well as to the theory of marketing. |
Peerreviewed: | yes |
Access type: | Open Access |
Appears in Collections: | BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica |
Files in This Item:
File | Description | Size | Format | |
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publisher_version_715_2584_1_PB.pdf | 236,84 kB | Adobe PDF | View/Open |
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