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|Title:||Assessing online e-marketing and disposal in Neyveli Lignite Corporation Limited (India)|
|Abstract:||Marketing function per se is undergoing a shift in managing transaction in a transparent emarketing way (Kauffman et al, 2004) especially in Indian Public Sector Undertakings (PSU) – see Reynolds et al (2007). The effectiveness of e-marketing and disposal system of scrap and purchases in PSUs, namely NLC Ltd and ICF, have been studied. Factors such as e-auction offers, time of auction, experience, security deposit (EMD), basic rate per unit, allotment of bid, acceptance of bid; payment and delivery of successful bids on select items in two PSUs over a period of three to five years have been dealt with. The study adds strength to the concept of e-marketing as well as to the theory of marketing.|
|Publisher version:||The definitive version is available at: http://ojs.excelingtech.co.uk/index.php/IJLTFES/article/view/715/405|
|Appears in Collections:||BRU-RI - Artigos em revistas científicas internacionais com arbitragem científica|
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