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Browsing by MSc and PhD Doutoramento em Marketing

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Issue DateTitleAuthor(s)TypeAccess Type
2015An integrated model for measuring country image: personality, cognition, emotion and their impacts on behavioral intentions10071/10005Búrcio, Carlos Manuel SúciadoctoralThesisopenAccess
10-Jan-2017Consumers' perception of corporal social responsability as key to sucessful relationships with grocery retailers10071/12454Filipe, Sandra SarabandodoctoralThesisopenAccess
2014How much do you really like it: social networking sites' effectiveness as a communication channel for brands10071/9068Langaro, DanieladoctoralThesisrestrictedAccess
2015A influência dos stakeholders na responsabilidade social empresarial estratégica10071/10038Lopes, Marta Maria CordeirodoctoralThesisopenAccess
2014A interdependência entre as marcas e as comunidades de marca: os casos da Vespa e da Harley Davidson10071/8635Lima, Ana Patrícia Pinto dedoctoralThesisrestrictedAccess
2015Modelling consumers’ sustainability consciousness impact on sustainable purchase intention10071/10008Carvalho, Bárbara Leão dedoctoralThesisopenAccess
17-Jul-2017A scoping review: exploring the world of medical and wellness tourism10071/14496Rodrigues, Helena Maria Correia Neves CordeirodoctoralThesisopenAccess
2015Three essays on cause-related marketing effectiveness10071/9677Guerreiro, JoãodoctoralThesisrestrictedAccess
2016Three essays on managers' strategic decisions to legitimacy constraints in a marginalized market category10071/11467Bicho, Marta Liliana NunesdoctoralThesisopenAccess