Percorrer por Classificação JEL M Business administration and business economics - Marketing - Accounting - Personnel economics

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DataTítuloAutor(es)TipoAcesso
25-Out-2019An analysis of digital marketing strategies on Instagram: comparing storytelling and informational creative strategies amongst other creative tacticsMueller, Margaux JulieDissertação de MestradoAcesso Aberto
13-Nov-2020An analysis of food waste mitigation strategies in grocery retail: practices and lessons from the German marketJensen, Anke KatrinDissertação de MestradoAcesso Aberto
16-Jul-2018An assessment of e-service quality, customer satisfaction, and customer trust on customer behavior in online shoppingFarisa, AlmiraDissertação de MestradoAcesso Aberto
28-Nov-2017An assessment of how brand awareness influences brand recognition throught product placement, applied to the automotive industry and computersDrumond, Daniel SousaDissertação de MestradoAcesso Aberto
2014An e-portrait of international business schools’ strategy: An exploratory study on business strategy and value proposition as reflected by internationally accredited business schools’ web sitesSantos, Maria João Sousa Inácio dosDissertação de MestradoAcesso Aberto
2016An empirical study of patient-centered hospital clinical process: Dimensions, antecedents and outcomesXin, XuTese de DoutoramentoAcesso Aberto
10-Nov-2016An empirical study on the influence of government transformational leadership on subordinates' job performanceYongjun, ZhangTese de DoutoramentoAcesso Restrito
19-Dez-2017An exploratory investigation into employer branding and voluntary employee turnover: a case study at a SME, in the health and life sciences sectorPinho, Cátia Sofia deDissertação de MestradoAcesso Aberto
2010An exploratory study towards development of a new communication strategy for IBSSilvano, Aldo-Marco F.Dissertação de MestradoAcesso Aberto
17-Out-2023An extended TPB model of consumers' green furniture purchase intention and purchase behavior: The roles of green perceived value, income, environmental awareness, and willingness to payLu YunTese de DoutoramentoAcesso Restrito
2013An insight study of the state of the palliative treatment in PortugalNunes, Artur Pedro LapaDissertação de MestradoAcesso Aberto
23-Jul-2020An institutional perspective of hospital accreditation: A case study in a Portuguese hospitalPicoito, Célia Maria Rodrigues da Cova GomesTese de DoutoramentoAcesso Aberto
2015An integrated model for measuring country image: Personality, cognition, emotion and their impacts on behavioral intentionsBúrcio, Carlos Manuel SúciaTese de DoutoramentoAcesso Aberto
23-Jun-2022An international expansion plan of a Venezuelan company dedicated to the production of fertilizers: Cathequim, C.A.Goncalves, José Roberto MuzziottiDissertação de MestradoAcesso Aberto
2015An investigation regarding the implementation of automated parking systems worldwide, especially in areas with high densityAmeskamp, Heinrich JosefDissertação de MestradoAcesso Restrito
25-Nov-2022An unequal race for attention? A comparative case study between human and virtual influencers on social mediaEnzig, JoshuaDissertação de MestradoAcesso Restrito
25-Nov-2019Analysing consumers relationship with banking on social media: The influence of consumer-brand engagement and brand loveSilva, Mariana Pereira daDissertação de MestradoAcesso Aberto
3-Nov-2023Analysis of consumer perception on greenwashing through NLP: Contributions to marketing strategyMelo, Ricardo Filipe Salvador Pires deDissertação de MestradoAcesso Aberto
23-Nov-2020Analysis of gender inequalities in public transport services in Lisbon and policies to mitigate themRamos, Miguel GomesDissertação de MestradoAcesso Aberto
2013Analysis of major factors shaping the automotive industry in the long term, including ageing population, urbanization trend, and e-commerce business in EuropeNikolayenko, ViktoriyaDissertação de MestradoAcesso Embargado