Browsing by Author Souto, D.
Showing results 1 to 8 of 8
| Issue Date | Title | Author(s) | Type | Access Type |
| 2014 | The effects of social network sites on brand awareness and attitude | Souto, D.; Salgueiro, M.F.; Rita, P. | Conference Object | Open Access |
| 2022 | Exploring a new form of interaction in the match day: Virtual reality technologies among fans of soccer | Souto, D.; Oliveira, P.; Loureiro, S. M. C. | Article | Open Access |
| 2020 | Exploring the factors that lead the adoption of virtual reality technologies among football fans | Souto, D.; Oliveira, P.; Loureiro, S. M. C. | Conference Object | Open Access |
| 2018 | How corporate social responsibility can influence brand equity | Loureiro, S. M. C.; Souto, D. | Book Chapter | Open Access |
| 2024 | In the eye of the (fire)storm: better safe or sorry? Crisis communication strategies for managing virality of online negative brand-related content | Souto, D.; Loureiro, S. M. C.; Schivinski, B.; Neves, H. | Article | Open Access |
| 2023 | Internet of things and consumer engagement on retail: State-of-the-art and future directions | Ajayi, S.; Loureiro, S. M. C.; Souto, D. | Article | Open Access |
| 2020 | Is apology the best strategy to mitigate online firestorms in social media? | Souto, D.; Neves, H.; Loureiro, S. M. C. | Conference Object | Open Access |
| 2015 | Proposing a new construct to measure the effectiveness of brands operating in social networking sites | Souto, D.; Salgueiro, M.F.; Rita, P. | Conference Object | Open Access |
