Browsing by Advisor Nikolaeva, Ralitza
Showing results 1 to 5 of 5
| Issue Date | Title | Author(s) | Type | Access Type |
|---|---|---|---|---|
| 17-Dec-2020 | Experiential marketing: bridging the gap between value creation to customers and value capture by firms | Paixão, João António Pereira | Doctoral Thesis | Open Access |
| 16-Jul-2018 | Innovation through technology adoption in e-commerce retailing | Azambuja, João | Doctoral Thesis | Open Access |
| 2010 | Marketing and institutional factors in the voluntary adoption of corporate social responsibility reporting: The case of global reporting initiative | Bicho, Marta | Master Thesis | Open Access |
| 24-Nov-2016 | The importance of language standardization/adaptation strategies on european web retail | Silva, Catarina Pinto da | Master Thesis | Open Access |
| 2016 | Three essays on managers' strategic decisions to legitimacy constraints in a marginalized market category | Bicho, Marta Liliana Nunes | Doctoral Thesis | Open Access |