Mostrar resultados 83-97 de 97.
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Data | Título | Autor(es) | Tipo | Acesso |
21-Out-2019 | The influencing factors of past memories, age, gender, nostalgia proneness and consumer’s affective state on nostalgic-themed ads effectiveness | Pinote, Ana de Noronha | Dissertação de Mestrado | Acesso Aberto |
2017 | The new luxury is not gold, it is green: communicating sustainability within the luxury market: the case of the brazilian luxury fashion brand Osklen | Attili, Isabella Lazarini Silveira | Dissertação de Mestrado | Acesso Restrito |
24-Out-2017 | The perception of active listening practice on social networks as a determinant of brand engagement | Pina, Lídia Silveira | Dissertação de Mestrado | Acesso Aberto |
26-Out-2017 | The positive impact of product range optimization in the private label of a multinational retail company | Duarte, Vítor Manuel Henriques dos Santos | Dissertação de Mestrado | Acesso Aberto |
25-Jan-2023 | The relationship between luxury consumption and brand coolness: Analyzing the motives behind luxury consumption | Aleem, Aihoor Kayoom | Tese de Doutoramento | Acesso Restrito |
4-Nov-2017 | The role of consumer-brand engagement in a digital marketing era | Bilro, Ricardo Jorge Godinho | Tese de Doutoramento | Acesso Aberto |
8-Jun-2022 | The role of customer inspiration and relationship quality in engaging the online experience: insights from Kuwait and Portugal | Al-Reesh, Muhammad Saleh | Tese de Doutoramento | Acesso Aberto |
25-Out-2016 | The role of positive and negative brand engagement on affective commitment and self-expression word-of-mouth, using extraversion as a moderator: the brand communities context | Marques, Maria Inês Lameiras | Dissertação de Mestrado | Acesso Aberto |
22-Dez-2022 | The use of AI in consumer experience: How independent self construal and attachment influence avoidance of similarity in beauty industry | Marques, Laura Sofia Catarino | Dissertação de Mestrado | Acesso Restrito |
14-Dez-2023 | Tokenizing the fashion industry: The moderating impact of NFTs in luxury fashion purchases and its effects on consumers | Santos, Filipe Ferreira Mota dos | Dissertação de Mestrado | Acesso Restrito |
22-Dez-2022 | Understanding the use of game advertising for luxury brands: The impact of brand coolness on brand equity | Romero, Maria Inês Relvas | Dissertação de Mestrado | Acesso Restrito |
2-Dez-2021 | Virtual world: how can we use VR to increase donation intention to non-profit organizations through customer inspiration? | Lopes, Flávia de Sousa | Dissertação de Mestrado | Acesso Restrito |
11-Out-2023 | Volunteer tourism as a transformative experience | Costa, Helena Catarina Rodrigues da | Dissertação de Mestrado | Acesso Restrito |
10-Out-2016 | Website quality elements and online shopper behaviour: adapting the unified theory of acceptance and use of technology to fashion retailers' websites | Cavallero, Luisa | Dissertação de Mestrado | Acesso Aberto |
27-Nov-2023 | What influences the purchase intentions and behavior of electric vehicles among Chinese consumers? | Huanzhang Jian | Dissertação de Mestrado | Acesso Restrito |